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McDonald’s Smoothie Fusion Tour

McDonald’s Mango  Pineapple  Real Fruit Smoothie Tour

Task:
Coordinating logistics details for the sampling event on one the local market tour stops.

Solution:
Lifestyle Agency provided a solution by forging alliances with colleges in the local market.  The locations were really excited to participate in the event.  The student organizations and campus administration got involved with much excitement.  We secured high traffic locations on campus and prepared collateral material for on campus promotion using as print signage throughout the campuses, facebook posts and email and the school’s intranet for the students to view.  The top radio station in the market was brought in to add to the excitement with a radio remote that allowed us to expand our reach with on air impressions.

Outcome:

  • The co-op in this market was able to kick off the Miracle Mile Smoothie promotion
  • Thousands of samples were distributed along with coupons and giveaways
  • The excitement was so high, people waited in the rain and event took extra samples for their co-workers and classmates
  • Overall we achieved the objective of adding additional awareness for the Real Fruit Smoothie product line

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